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      RENDR festival: Unleashing the power of creativity in digital learning

      by James Quilty

      Learning and development strategies , online learning
      What takes a digital learning asset, whether it’s a module or a job aid, from functional to impressive? 

      The answers lie in the skills of a professional, experienced Digital Designer. 

      Authoring tools have progressed immensely and are intuitive enough for some to create interactive modules quickly and somewhat easily. 
      What they can’t do is add the modern, vibrant and commercial flair that Digital Designers have built up with years of experience. 

      At Logicearth, we’re lucky enough to have a team of specialised Digital Designers who make it their business to stay at the cutting edge of what’s new and appealing to audience in terms of style, user experience, accessibility and more. 

      This week, James gives us an account of just that – what’s new and interesting in the world of Digital Design. 

      “There’s a creative vortex that underpins the best combinations of technology and art.”

      I arrived at the RENDR festival in Belfast to an electric atmosphere. This cutting-edge creativity and technology festival was hyped up as one of the most innovative events of the year in our corner of Europe, and the crowd waiting eagerly in the crisp February air were ready to see if it lived up to its reputation.

      Upon entering, I was blown away by the sheer scale of the festival. The converted industrial-era factory had several floors and open-plan spaces, with two stages for talks, galleries, and stands dedicated to various aspects of the creative industries. From virtual reality experiences to interactive art installations, there was no shortage of eye-catching displays for local creatives.

      The festival's goal, as they put it, is to ‘Ignite your imagination’ with guest speakers in the fields of film, gaming, animation, and immersive (AR/VR). With professionals from renowned companies such as Netflix, Pixar, Walt Disney Studios, and Epic Games, the festival offered a level of industry knowledge that is probably unique for any event in Belfast.

      One standout speaker was the esteemed Dutch designer, Erik Kessels, who presented his unconventional approach to design. He encouraged the audience to take new, even seemingly wrong paths, in order to uncover hidden gems of genius that can remain undiscovered through safer routes. Kessels uses this same technique in his own brand work (KesselsKramer) and personal art projects (Erik Kessels). His humorous presentation style and amusing found images collections had the audience fully engaged and inspired.
      Reflecting on my RENDR experience, I couldn't help but think about how digital learning can benefit from creativity. By incorporating elements of creativity into online learning modules, educators can create more engaging and interactive experiences that cater to each student's individual needs while also being fun to complete. Multimedia resources, interactive quizzes, and virtual reality are just some of the ways creativity can breathe life into digital learning. Perhaps designers can also take inspiration from Kessels' example and incorporate left-field ideas into their designs, leading them closer to the creativity vortex that underpins the best combinations of technology and art.

      Overall, I hope that other attendees at RENDR felt as engaged and inspired as I did. This festival demonstrated how creativity and technology can come together to create something truly magical, and it's events like these that inspire innovation and creativity in all fields.


      Talk to us today to find out how we can help you build a creative digital learning experience!

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